"The Goose," as he is known in golf circles, is currently ranked 5th in the world. By bringing each "goose" together, KSL believes it can help expand the brand's association with golf tournaments. Grey Goose Vodka is currently title sponsor of "The Grey Goose 19th Hole" on the Golf Channel, which airs Tuesdays at 11 p.m. (ET).
As for Goosen, his multi-year promotional relationship with the spirits marketer includes the use of Goosen's name and image, and his services as a corporate host for Grey Goose Vodka's PGA Tour hospitality program and guest on "19th Hole."
Most importantly, a spokesman for KSL noted, the brand gets to be part of any network's telecast of final rounds--since the final rounds are mostly on CBS, NBC, or ABC, having "The Goose" (the person, that is) come up the 18th fairway tied for the lead is as good as it can get for a vodka brand, considering the fact that spirits are effectively banned from advertising on networks.