- Adweek, Tuesday, April 12, 2016 8 AM
As a way to take a break from "adulting" and escape the pressures of grown-up life, Millennials are signing up for adult summer camps that are sponsored by brands such as Cabela's, Cutter insect
repellent and art supply maker Tulip. Similarly, adult coloring books are a way for Millennials to de-stress. Timberland ran a four-page coloring book ad in "Marie Claire" and hosted coloring events
at its stores in New York and Chicago.
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