• by Danielle Oster , Yesterday

Marriott International launched a global campaign starring actor Justin Theroux (“Beetlejuice Beetlejuice,” the upcoming “The Devil Wears Prada 2”) to promote The Luxury Collection of more than 130 hotels and resorts in 40 countries.

The campaign centers around a “Beautiful Contradiction” ad that depicts such scenes as Madrid’s newly-restored hotel The Palace, the beaches of Los Cabos resort Solaz, and the Perry Lane hotel overlooking the cobblestone streets of Savannah, Georgia.

“Beautiful Contradiction” is part of a series of cinematic ads positioning Theroux as a guide to the diversity of The Luxury Collection, positioning properties as reflective of the destinations where they’re located. The campaign launched on HBO Max Nov. 24, with support from “behind-the-scenes” content on social media and digital brand channels.

“Every property within The Luxury Collection portfolio invites travelers to experience culture in unexpected, immersive, and inspiring ways,"  Bruce Rohr, vice president and global brand leader for The Luxury Collection, said in a statement.

"What drew me to this campaign was its celebration of individuality -- the idea that true luxury isn't about sameness, but about character and discovery," Theroux added.