Nike, 2K, BodyArmor, Apple, American Express, ESPN, the NBA and the Los Angeles Lakers are among the brands, fans and organizations that activated for what has been unofficially declared "Mamba
Day," April 13, the day of Kobe Bryant's final game in the NBA. Bryant's on-court achievements have led to a bevy of marketing deals throughout his career, and his current partners stepped up to honor
him.
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