- Adweek, Friday, April 15, 2016 8 AM
Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two boxes. Over the years, Domino's packaging
had been overloaded with generic messaging that had little impact on consumers, and the brand mark had become relegated to a small endorsement on pack. The new boxes celebrate’s Domino’s
distinctive brand character.
Read the whole story at Adweek »