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Hanes Revives a Successful Campaign From the 90's

For those who have been waiting for Hanes to revive "Just wait'll we get our Hanes on you," the wait is over - kinda sorta. In a campaign scheduled to begin on Monday, which is being billed as the largest in years for the Hanes apparel brand, the "Just wait'll" theme, so successful in the 1990's, returns with a bit of tailoring as "Look who we've got our Hanes on now."

Read the whole story at The New York Times, February 24, 2005 »

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