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Whither The Wall Street Journal?

The Wall Street Journal is not only the best-written, most elegantly edited newspaper to cover business, it may be the best paper period. Nevertheless, theJournal faces an intractable problem. Because you have to subscribe to access both current news articles and the archive, the Journal is leaving only a faint footprint in cyberspace. As with The New York Times, which insists that readers register to view news and pay $3 per article in the archive, the Journal barely shows up on Google or any other search engine. I googled "Enron" -- an issue the Journal covered exhaustively, and which two of its reporters even wrote a book about -- and not one article appeared within the first 25 pages (250 results.)

Read the whole story at Wired, February 24, 2005 »

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