McDonald’s is ramping up anticipation for The Angry Birds Movie’s May premiere by enabling customers to scan codes on various products to uncover an exclusive augmented reality game
that brings the film to life on their mobile devices. The fast-food chain is serving as one of The Angry Birds Movie’s key collaborators by featuring a digital program rollout in conjunction
with a global Happy Meal program. McDonald’s is continuing its digital-first efforts by foraying into augmented reality, signaling that it understands its target customers’ interest in
lifelike mobile experiences.
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