• by David Kaplan , February 25, 2005

Starcom USA has hired Wendy Falk MacGregor to serve in the newly created role of senior vice president, strategic marketing, where she will be charged with developing new tools and services that will leverage the Publicis Groupe media shop's planning, investment, accountability, and partnership expertise.

The development process will embrace emerging technology and the rapidly changing communications marketplace. MacGregor will report to Chief Marketing Officer Steven Feuling, another former client side marketing executive who came to Starcom from Kmart nearly a year ago. At Hyatt, MacGregor served as vice president of marketing, where she was noted for developing marketing programs, brand advertising campaigns, and global business partnerships. Still, MacGregor, 38, is making a return of sorts, having once served at Starcom forerunner and sister agency Leo Burnett. During her time with Burnett, from 1992 to 2001, MacGregor worked on several global accounts, including Coca-Cola's juice division, Kraft, and McDonald's.