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L'Oreal to 'Celebrate Beautiful Women' with Oscar Ads

The Oscars are where the beautiful people walk the red carpet on the most glamorous night on TV. But almost unbelievably, beauty advertisers have been missing in action from the big event for five years. Now, L'Oreal will be taking aim at female consumers with seven TV commercials during ABC's Sunday telecast of the 77th Annual Academy Awards. L'Oreal's ads will star Andie MacDowell, Natalie Imbruglia, Heather Locklear, Milla Jovovich and Kyan Douglas from Queer Eye for the Straight Guy. Featured in all the ads will be the world's biggest beauty company's theme: "Because I'm Worth It."

Read the whole story at USA Today, February 24, 2005 »

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