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Firm Eyes RSS Feeds as Ad Vehicle

Kanoodle, a search-advertising specialist, wants to help turn blogging into small business. On Monday, the company introduced a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format known as Really Simple Syndication), the service takes advantage of Kanoodle's keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers.

Read the whole story at ZDNet, February 28, 2005 »

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