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How An Ad Campaign Made Lesbians Fall In Love With Subaru
- Priceonomics, Thursday, May 26, 2016 10 AM
Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads.
