Around the Net
Kia and Blake Griffin Embrace 'Challenger Spirit' In NBA Sponsorship
- The Drum, Thursday, May 26, 2016 10 AM
“The NBA created a number of custom assets for us,” says Tim Chaney, director of marketing for Kia Motors America. “‘Kia NBA Tip Off Week’ was developed for us, so was the ‘Kia NBA Performance Awards.’ Then we took the all-star game and a few other things with it.”
