24/7 Real Media, yesterday secured an investment of at least $5 million in equity funding from Sunra Capital Holdings Limited, an investment vehicle advised by Merchants Group International, a San
Francisco based investment firm. Sunra has an option to increase its investment by an additional $2 million. "24/7 Real Media's senior management team has done a commendable job at weathering the past
two years," said Joseph W. Waechter, Managing Director of Sunra. "With the interactive advertising market beginning to recover, and after extensive financial, strategic, and technical due diligence,
we feel that 24/7 Real Media represents a tremendous investment opportunity for us. Sunra eagerly looks forward to being a long-term financial partner for 24/7 Real Media."