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Kia Brings Back Hamsters

  • Adweek, Friday, May 27, 2016 10 AM

In agency David&Goliath's latest pop culture-infused campaign, a lone guitar player kicks off the melody to "Dueling Banjos." A cherry red Kia Soul pulls up alongside him, and his tune is joined by a banjo, played by a country-clad hamster with an easy grin. 

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