REVOLVING DOOR: CP+B LA Adds Two On Infiniti Account

CP+B LA hired Mollie Partesotti as global group strategy director and Alison Kaplan as group account director to work on the global Infiniti account. Partesotti joins the agency from TBWA/Media Arts Lab where she was group strategy director across Apple products and services, specifically iPhone, iPad and Mac. While there, she led strategy for global product launches and brand communications efforts spanning more than 20 markets and six global Media Arts Lab offices. Last year, her work on the "Shot on iPhone" campaign was awarded a Cannes Grand Prix. In addition to the tech sector, Partesotti has worked in and led strategy, research and insights across automotive, travel, financial services, CPG, beauty, sports, entertainment, fashion and media, for brands such as MTV, ESPN, Nike, Delta Air Lines and Bank of America. Kaplan comes to CP+B LA from MullenLowe in Los Angeles, where she was vice president, group account director, leading the Patron Spirits portfolio of products. In 2013, she was part of the Mullen pitch team that won the Acura business. Kaplan began her career working on Lexus at Team One Advertising, before working at agencies across the country on brands including Jaguar, Walmart and the American Cancer Society.

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