Nike Golf will kick off a summer advertising campaign for its Precision Power Distance line of golf balls encompassing print, radio and broadcast media, beginning July 8. The campaign is built on last
summer’s power distance campaign, "Ball Go Far," but takes an unexpected twist with the inclusion of Glen Campbell and Nancy Sinatra. Three different versions of the "Ball Go Far" song sung by
Campbell, Sinatra and a Vegas lounge act, will air on nationally syndicated radio beginning July 8. Nike Golf retailers will be given the opportunity to place and tag the spots in their markets, as
well. Broadcast will follow shortly after the radio kicks in, tied primarily to sports programming and running through August. Print will take the 2001 campaign a step farther, featuring the phrase
"Ball Go Farer," in sports and men's lifestyle publications. Throughout July and August golfers may spot the 25-foot "Ball Go Far" blimp or similar aerial banners circling their golf course or "Ball
Go Far" banners on fencing at the back of driving ranges in key markets. The campaign was developed for Nike Golf by Wieden & Kennedy, Portland, Ore.