Around the Net
AK-47 Maker Looks to Rebrand
- The New York Times, Wednesday, June 8, 2016 8 AM
A Kalashnikov-brand clothing line is being unveiled in September, and the company plans to open 60 retail stores in Russia, selling clothes and rifles. It also introduced a marketing campaign, with a new logo — a stylized letter K, with a curved ammunition magazine as one of the arms — and a slogan, “Kalashnikov: Real. Reliable.”
