The British startup Score Assured now offers a product, Tenant Assured, that allows landlords to analyze renters' social media pages in order to them. The service "scrapes your site activity,
including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogues everything from
your personality to your 'financial stress level,'" the Washington Post reports.
"Make no mistake: The data will mislead" writes the Post. "Tenant Assured draws conclusions about your
credit-worthiness based on things such as whether you post about shopping or going out on the weekends."
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