Seventeen months after purchasing paid search company Overture, Yahoo! announced that it intends to put its own brand on the business, renaming it Yahoo! Search Marketing Solutions. Jerry Yang,
Yahoo!'s co-founder, announced the move, which will take effect in the second quarter, at the Search Engine Strategies Conference in New York Tuesday. Before taking the name "Overture," the
Pasasdena, Calif.-based company founded in 1997 was known as GoTo.com. --Wendy Davis