Sunkist Ties In With Stuart Little 2

  • July 5, 2002
Sunkist is tying in with the movie premiere of "Stuart Little 2" to launch the Sunkist Summer Adventure Sweepstakes, and to promote oranges as a snack alternative among kids. Starting July 8, produce sections in participating supermarkets will feature graphics of Stuart Little on 4 lb. bags of Sunkist Valencia oranges. Each bag will include a 5 A Day/Sunkist Citrus booklet containing high-value coupons and nine kid-friendly 5 A Day recipes, such as "Stuart's Citrus Cup" and "Margalo's Orangeade" (named after a new character in the upcoming film). The booklet includes information on The Sunkist Summer Adventure Sweepstakes, which offers the chance to win a trip for four to Hollywood, or a state-of-the-art Sony home entertainment system, and other prizes. Stuart Little 2 opens July 19.
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