Subaru of America Thursday launched a new version of its Web site, www.Subaru.com, which has been in the works since last year, when the car company brought New York, N.Y.-based interactive ad
agency R/GA onboard to redesign the site. The new site has an overhauled visual look, with original photography and animations. The site also has some new functions, allowing customers to
request quotes on vehicles they design on the site, locate dealerships near them, and view available inventory at those dealerships.
--Shankar Gupta