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Businesses Explore Cashing In On Muhammed Ali Brand

Ali’s increasing inability to move with his former grace or speak with his onetime loquaciousness did not bother the entrepreneur Robert F. X. Sillerman. In 2006, he paid $50 million for 80% of Ali’s G.O.A.T. (Greatest of All Time) company to control Ali’s name, image, likeness and publicity.

Read the whole story at The New York Times »

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