Forgot your password?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
If you're already a paid subscriber, please sign-in.
Log in if you are already a member
He might be better known as the Fresh Prince of Bel-Air, but actor and singer Will Smith said today that he considers himself a marketer, and offered up the advice that brands should shift their
focus "from product to people.”
Read the whole story at The Drum »