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General Mills Tries To Make Brands 'Ageless'

The company created an entire rap album for its Hamburger Helper brand in April, with tracks named “Watch the Stove” and “Feed the Streets” after initially joking about it around the time rapper Drake announced his imminent album launch. It’s a ballsy move for a traditional food company and one indicative of changing attitudes to stereotypes in marketing.

Read the whole story at The Drum »

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