Walt Disney Pictures tapped rich media shop Klipmart to promote its new Vin Diesel comedy, "Pacifier." For the online ad, Walt Disney shot original footage of Vin Diesel speaking directly to Internet
users; most of Klipmart's streaming video ads still consist of old material simply re-purposed for the Web. "Clients are beginning to see the value of putting their ads in the right context, taking
full advantage of the new medium," said Chris Young, chief executive officer of Klipmart. The ads began running Friday on Web sites including AOL Moviefone, Yahoo!, and IFILM.
-- Gavin
O'Malley