• March 8, 2005

Hearst Magazines plans to enter the weekly market later this year with the introduction of Quick & Simple, a publication targeting women. The magazine's editorial will be overseen by Susan Toepfer.

Quick & Simple will cover real women and what's important to them, including home, family, food, health, nutrition, fitness, fashion, and beauty. The premiere issue debuts this summer.

Toepfer, who will serve as the magazine's editor in chief, spent the past two years at Gruner + Jahr USA Publishing, where she was editor in chief on several development projects. Previously, she spent nearly 15 years at People, rising from senior writer to deputy managing editor.

--Amy Corr