They may not be the current Major League Baseball champs. That trophy rests with the Arizona Diamondbacks. But according to a new study from FutureBrand the New York Yankees are the "MVB" or Most
Valuable Brand. The study calculated the brand value among 80 United States professional sports teams in the four major sports categories. The study determined the value of each brand by “calculating
the revenue and profit stream generated by the brand, evaluating data on a team's popularity and fan base, key factors driving fan interest across sports, and measuring the strength or degree of risk
of the brand in its market in relation to competitors. The degree of risk of the brand was measured by examining the fan base, size of media market, winning record, stadium operations and overall
growth of the sport.” After the Yankees the top ten most valued sports team brands are the Dallas Cowboys, Los Angeles Lakers, New York Knicks, Washington Redskins, New York Giants, Chicago Bulls, New
York Rangers, Green Bay Packers and Detroit Red Wings.