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Ad Heavyweights Face Off For $1 Billion McDonald's Account
- Chicago Tribune, Thursday, July 7, 2016 8 AM
After splitting its advertising between Leo Burnett and DDB Chicago, the hamburger giant has enlisted Publicis and Omnicom, their respective parent companies, to compete. Everything from creative to digital to in-store marketing is up for grabs, with a holding company expected to be chosen by next month, sources said. The competition is winner take all.
