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StubHub App Update Adds Virtual Reality Viewer

StubHub’s ticket to mobile commerce success may be virtual reality. The online ticketing retailer recently updated its mobile app to enable consumers to see a 360-degreee view from potential seats in various arenas and stadiums via virtual reality goggles. In the StubHub app, a consumer can select the event and seats  she wants to purchase tickets for and then taps virtual viewer. She then loads her smartphone into a cardboard virtual reality viewer and can move her neck around to see what the view would be like if she were sitting in those seats. Consumers can buy a cardboard virtual reality viewer for $15 or less online from retailers, such as Sears, eBay and, or directly from Google. 

Read the whole story at Mobile Strategies 360 »

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