The Mobile Media Company announced Tuesday that it would join the Mobile Marketing Association, a trade association of companies advertising to mobile phones and devices.
The Mountain View,
Calif.-based MMA's membership includes agencies, advertisers, device manufacturers, carriers, and operators, and has developed ethics codes, best practices, and standards for companies marketing to
consumers' mobile devices.
The Mobile Media Company will send their Vice President of Sales and Marketing, Rolf Woods, to the MMA's board of directors.
--S.G.