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Around the Net
GM's Trash Talk Ad Fails To Deliver Sales
- CarConnection, Tuesday, July 19, 2016 8 AM
General Motors launched a series of ads suggesting that the Ford F-150 wasn't what it used to be, and that GM trucks were much tougher. Did the ads convince shoppers to make the switch? Not so much. Silverado sales dipped 3.7% in June, while the GMC Sierra fell 7.85%. Ford's F-Series pickups, however, saw a 29% uptick in deliveries.
