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Jeep and Paramount Hope to Learn From 'Lara Croft'

The New York Times, March 10, 2005, Thursday, March 10, 2005 11:45 AM

Elaborate campaigns to promote the action-adventure film "Sahara" represent what could be called a second take in efforts by Jeep and Paramount Pictures to market through the multiplex.

Read the whole story at The New York Times, March 10, 2005 »

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