MSN kicks off an advertising campaign today to promote an award program that recognizes creative "Web pioneers" of online advertising. The campaign will run in print and online versions of
advertising-related publications. The awards will be given out in a ceremony in early August in New York City. Applicants can submit entries in one of four categories--branding, direct response, rich
media, and MSN video. They will be judged by a panel of five interactive creative directors, chaired by Paul Lavoie, the founder of Taxi.
MSN is accepting submissions until May 31.
--Shankar Gupta