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How Rappers Became Fashion Brand Ambassadors

  • Complex, Tuesday, August 2, 2016 7:19 AM

Young Thug is in new Calvin Klein ads. In June, A$AP Rocky collaborated with J.W. Anderson on a capsule collection, and then fronted Dior Homme’s new campaign. In February, Alexander Wang tapped Travis Scott, Vic Mensa, and Pusha T. But high-fashion labels haven’t always embraced hip-hop. So what changed?

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