A session at the recent Search Engine Strategies (SES) conference was "Dealing With Contextual & Other Non-Search Ads." In it, representatives from Google and Overture described the benefits of their
contextual offerings. An audience member asked, "Do you have any plans to give advertisers control of the sites on which their ads are displayed?" The response was, "That's a good idea, but no, we
don't have any plans to do so at this time."
Read the whole story at ClickZ, March 15, 2005 »
