Around the Net
Golf Sponsor Spend To Top $1.8 Billion
- NYSportsJournalism.com, Wednesday, August 10, 2016 8 AM
Worldwide sponsorship spend on golf is expected to top $1.82 billion this year, up 5.1% from the $1.72 billion spend in 2015. Anheuser-Busch InBev is the most prevalent brand in the category, followed by MasterCard, Coca-Cola, Bacardi and Rolex. Young golfers such as Jordan Spieth, Rory McIlroy, Rickie Fowler and Lydia Ko are "resonating" with brands.
