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Xerox Taps Beacons For Marketing To Commuters

Xerox Corporation is joining the slew of companies leveraging hyperlocal, beacon-driven technology by introducing the Shop and Ride mobile application, which allows Hoboken, NJ commuters to receive relevant offers from 35 nearby merchants along their travel routes. With mobile ticketing continuing to dominate commuters’ must-have lists, marketers are quickly looking for the next sales-driving iteration with which to target individuals. Xerox is rolling out the Shop and Ride app to mass transit riders in Hoboken, enabling them to receive customized, hyperlocal mobile deals based on their travel patterns and preferences, suggesting that the future of mobile ticketing may be intertwined with rewards.

Read the whole story at Mobile Commerce Daily »

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