Mobile content provider AvantGo announced Tuesday that it will offer a mobile-enabled Web site for college hoops fans, sponsored by Infiniti's newest luxury sedan, the Infiniti M. The mobile site will
be able to deliver game day scores and statistics to users' mobile phones and devices, and will build brand recognition for the M sedan by presenting information about the car's features, with vehicle
specs and high-resolution photos. In 2003, Infiniti sponsored a similar mobile site for March Madness to promote its FX45 SUV.
--Shankar Gupta