July 22 - 25, 2024
Around the Net
British Cyclist Builds His Brand
- BBC, Friday, August 12, 2016 8 AM
Between the heights of "Wiggomania" in the summer of 2012 and now, Sir Bradley Wiggins has slowly transformed himself as a public figure, preparing the road for his post-Rio career. The haircut, sideburns and long frame, the dry British humor and spiky, rock 'n' roll personality — in brand terms, it's a winning combination.
