A big campaign to reintroduce Pepsi One diet cola will be different in one big way from the campaigns that came before, as well as from typical campaigns for Pepsi-Cola soft drinks: no television
commercials. The Pepsi-Cola Company, long famous for elaborate, expensive spots stuffed with celebrities, music and special effects, is forgoing them for the multimillion-dollar Pepsi One campaign,
now getting under way.
Read the whole story at The New York Times, March 16, 2005 »