Around the Net
Facebook Predicted To Win War With Adblock Plus
- Fortune, Friday, August 12, 2016 4:23 PM
Facebook will likely emerge victorious in its battle with Adblock Plus over ad blocking, writes Fortune's Matthew Ingram. "Facebook controls everything about the experience on its platform, from the servers to the content," Ingram writes. He adds that this degree of control allows Facebook to make ads appear like everything else on the site -- which means that ad blocking companies will have to develop "advanced text recognition" to filter out ads.
