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Around the Net
American Apparel Gives Lesson On Data Collection
- Knowledge@Wharton, Thursday, August 18, 2016 8 AM
How many Facebook likes and Instagram followers does your company have? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. But according to Thoryn Stephens, the chief digital officer at American Apparel, measurements like these can constitute what he calls “fake or false metrics.”
