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Under Armour Credits Olympics For Boosting Brand

  • The Drum, Thursday, August 18, 2016 8 AM

Under Armour’s chief executive revealed that stock was up by almost 10% since Aug. 5. The brand’s success during the Olympics has been boosted by the marketing with its brand ambassador Michael Phelps, who clinched his 18th gold medal in Rio to become the most successful Olympian of all time with a total of 22 medals.

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