Since search engines are usually the first stop for online shoppers (with 40 percent of them choosing Google), your business could very well be toast if it doesn't crack the top 10 -- preferably the
top 5, which would require no downward scrolling. (Not unlike the increased readership an article that begins above the fold in a newspaper gets.) One study concluded that sites that appear on the
first page of results attract six times the traffic they did before landing there and earn double the sales.
Read the whole story at Wired, March 17, 2005 »
