Land Rover North America has named Young & Rubicam as its new North American advertising agency. The appointment takes effect October 10. Until that time, Land Rover's existing agency, GSD&M, of
Austin, TX will remain on the business. Y&R first assignment will be the launch of the new three-door Freelander in late 2002. The move puts the Land Rover and Jaguar brands under the same roof. All
the Y&R companies (Y&R, Wunderman, Mediaedge:cia) will service the Land Rover business from its Irvine offices, coordinating global branding strategies with Y&R headquarters in London.