Express, a division of Limited Brands, will launch its first national television advertising campaign on July 29. The series of nine executions on the fashion label’s denim denim products and will be
supported by a national print advertising campaign featuring the tagline: "Express Jeans ... for women and men." Later this month and in early August, Express plans to open dual gender stores that
will carry men's and women's merchandise under the Express label. Limited Brands' in-house creative services team developed the advertisements, featuring major models such as Karolina Kurkova and Mini
Anden. The commercials will air on both network and cable television stations, during episodes of hit prime-time television shows such as "ER," "The West Wing," "CSI: Crime Scene Investigation,"
"Dawson's Creek" and "Buffy The Vampire Slayer."