• by Amy Corr  @MediaPostOTL, August 25, 2016

Young & Laramore hired Kathleen Callahan as digital strategist and Cassie Conklin as social media manager. Callahan will identify opportunities for the Brizo, ELEVATE Design Collective and Farm Bureau Insurance accounts to use digital technology to enhance their overall marketing mix. She will report directly to creative directors, Bryan Judkins and Trevor Williams. Prior to Young & Laramore, Callahan was a communications marketing manager at Oracle.

Conklin is tasked with leading the social media teams on developing brand awareness and an online reputation through social content for ELEVATE Design Collective, Pet Supplies Plus and Farm Bureau Insurance. She will report to Callahan. Most recently, Conklin was an in-house social media strategist at Indianapolis Motor Speedway.

"As our clients are looking to expand their digital and social capabilities as part of our branding work we do for our clients in order to match today's rapidly changing media landscape, we believe that Kathleen and Cassie will be ideal assets for our agency," said said Paul Knapp, CEO of Young & Laramore.