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Ryan Lochte And The Impatience Of Corporate Sponsors

What the companies’ relatively swift action showed was that Ryan Lochte had chosen the wrong era for misadventure: these days, companies are much quicker to cut athletes loose for even the appearance of bad behavior. It wasn’t always thus: when Kobe Bryant was accused of sexual assault, in 2003, Nike kept him on its roster, and it waited a month after Michael Vick was indicted for running a dog-fighting ring before terminating his contract. 

Read the whole story at The New Yorker »

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