• Mobile Commerce Daily, Tuesday, August 30, 2016 9:05 AM

The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations. The new Visit Orlando app, which is available for iOS and Android devices, uses IBM Watson’s artificial intelligence technology to serve personalized recommendations to travelers throughout their trips. Consumers can also take advantage of the app’s augmented reality features to learn about various dining and entertainment options in their areas as well as earn savings by participating in an interactive selfie scavenger hunt.

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